Your brand strategy is what makes your brand recognizable to the public. It’s the embodiment of your long term goals. It needs to be directly connected to the consumers you’re looking to attract. When it comes to branding, you need to think past the obvious: logo, colors, name, etc.
Your brand strategy is something that will feel tangible to your audience and easy to pick out of a crowd. It’s what’s going to separate you from the competition.
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